41 digital marketing introductory
Digital marketing introductory promotion analysis, content creation, search · SNS · operation, and, AI, improvement up to practical work type design competency with course.
0. Purpose and ultimate goal
Digital marketing introductory education of objective learners and analysis and, by content and design and, performance indicators using with improvement basic marketing operation competency. educationorganization of Google Ads, Meta Ads, GA4, Looker Studio, Canva, CapCut, ChatGPT use project type practice and Deliverables focused with operation.
Referenced professional training patterns
- Marketing practical work course of SNS content, search, · operation practice
- Digital marketing of Google Ads, Meta Ads, SEO, Analytics project
- Marketing educationorganization of design, content, data focused with
- Canva · CapCut · GA4 · Looker Studio · ChatGPT based portfolio Deliverables
Beginner · 1 Day
Beginner 1 day digital marketing introductory curriculum
Search · SNS · content · · of understanding and create.
| Category | Details | Practice methods |
|---|---|---|
| Objective 1 | Digital marketing and understanding. | Search, SNS, email, blog, shopping,, of role -- with organize. Of Instagram, YouTube, blog, Google search result comparison using by analysis. |
| Objective 2 | Basic content and writing. | Canva and ChatGPT using core,, image, create. , problem,, also 1 writing. |
| Objective 3 | Basic performance indicators settings. | ,,, CPA, ROAS,, of data with. Google Sheets with table improvement writing. |
| Platforms | Google Search, Instagram, YouTube, blog, Canva, ChatGPT, Google Sheets, Google Analytics 4, Meta Ads Library |
|---|---|
| Instructor profile | Digital marketing practical work · SNS content · performance indicators education 2years or more, target design map |
| Target learners | , college student,, small business owner, startup introductory, organization promotion |
| Duration | 4-6 hours |
| Materials | ,, internet, Google account, Canva account, practice or |
| Deliverables | 1, content 5, basic performance indicatorstable |
| Assessment method | Perform result completion also 40%, tools use 25%, practice 20%, organization 15% |
Beginner · 3 Days
Beginner 3 days digital marketing introductory curriculum
SEO, SNS,, analysis tools connect small-scale marketing creation.
| Category | Details | Practice methods |
|---|---|---|
| Objective 1 | Analysis perform. | Google Trends, data, AnswerThePublic using search and. ,, content, organization analysistable writing. |
| Objective 2 | Content marketing and SNS operation create. | Canva, CapCut, Instagram, YouTube Shorts based on card news, form, blog design. Content,, image, CTA, writing. |
| Objective 3 | And of basic practice. | Meta Ads Manager and Google Ads practice account or with and create. GA4, Google Tag Manager, Looker Studio with · · understanding. |
| Platforms | Google Trends, data, Canva, CapCut, Instagram, YouTube Shorts, Meta Ads Manager, Google Ads, GA4, Looker Studio |
|---|---|
| Instructor profile | SEO · SNS · Google Ads · Meta Ads · GA4 basic education 3years or more, small business owner marketing feedback |
| Target learners | Small business owner, startup, college student,, marketing introductory, organization promotion practitioner |
| Duration | 12-18 hours |
| Materials | , internet, Google account, Meta account, Canva account, practice information, scenario |
| Deliverables | Analysistable, content,, basic |
| Assessment method | Analysistable 25%, content plan 25%, 25%, understanding 15%, participation 10% |
Beginner · 1 Week
Beginner 1 week digital marketing introductory curriculum
AI tools and analysis tools using operation marketing creation.
| Category | Details | Practice methods |
|---|---|---|
| Objective 1 | Marketing and organize. | , core,,, objective Notion or Google Docs to organize. ChatGPT and Gemini with, email, ·. |
| Objective 2 | By content creation and plan establish. | Canva, CapCut, Figma basic using card news, form, create. Instagram, blog, email, search, of role 2 operationtable create. |
| Objective 3 | And and improvement writing. | UTM, GA4, Meta Pixel understanding and and design. Looker Studio or Google Sheets with improvement writing. |
| Platforms | Notion, Google Docs, ChatGPT, Gemini, Canva, CapCut, Figma, Instagram, Mailchimp, Google Ads, Meta Ads, GA4, Looker Studio |
|---|---|
| Instructor profile | Digital · AI · content creation · analysis education 3years or more, practice |
| Target learners | Marketing, startupteam, small business owner,,, educationorganization promotion |
| Duration | 20-30 hours |
| Materials | , internet, Google · Meta · Canva account, practice materials, or service |
| Deliverables | Marketing document, by content, 2 operationtable, designtable, |
| Assessment method | Design 25%, content creation 25%, design 20%, 20%, presentation 10% |
Intermediate · 4 Weeks
Intermediate 4 weeks digital marketing introductory curriculum
Digital marketing operation,,, improvement with.
| Category | Details | Practice methods |
|---|---|---|
| Objective 1 | Based design. | ,,,, step-by-step and and KPI settings. Notion, Miro, Google Sheets with, content, table writing. |
| Objective 2 | Content operation practice perform. | Meta Ads, Google Ads, YouTube Ads with,,,, objective design. Canva, CapCut, Figma with 3 and A/B 4 creation. |
| Objective 3 | Data based improvement create. | GA4, Search Console, Looker Studio, Meta Ads connect and create. And,, of analysis and writing. |
| Platforms | Notion, Miro, Google Sheets, Canva, CapCut, Figma, Meta Ads, Google Ads, YouTube Ads, GA4, Search Console, Looker Studio |
|---|---|
| Instructor profile | Design · operation · GA4 · Looker Studio · A/B education 4years or more, practical work project feedback |
| Target learners | Marketing practitioner, startupteam, small business owner, organization promotion, Digital Instructor, portfolio |
| Duration | 40-60 hours |
| Materials | , Google · Meta account, practice, scenario,, analysis |
| Deliverables | Design,, KPI, improvement |
| Assessment method | Design 25%, 25%, data analysis 25%, improvement 15%, presentation 10% |
Advanced · 8 Weeks
Advanced 8 weeks digital marketing introductory curriculum
Digital marketing introductory competency practical work portfolio, automation, education, with.
| Category | Details | Practice methods |
|---|---|---|
| Objective 1 | Marketing portfolio. | Search, SNS, content,, email, 1 of complete. Behance, Notion, Canva Website to objective,,, table, improvement course portfolio with organize. |
| Objective 2 | AI and automation based operation design. | ChatGPT, Gemini, Zapier or Make with content,, email, automation create. Google Sheets, Looker Studio, GA4 data automation design. |
| Objective 3 | Target by digital marketing education develop. | , small business owner,, organization promotion course by objective · practice · assessment with design. Learners practice file, assignment rubric, feedback, presentation instructor operation create. |
| Platforms | Google Ads, Meta Ads, GA4, Looker Studio, Search Console, Mailchimp, ChatGPT, Gemini, Zapier, Make, Notion, Behance, Canva Website |
|---|---|
| Instructor profile | Digital · analysis · AI automation · education development 5years or more, · portfolio presentation map |
| Target learners | Digital marketing instructor course, marketing practitioner, startupteam, freelancer introductory, portfolio |
| Duration | 80-120 hours |
| Materials | , Google · Meta · Canva account, practice materials, portfolio, analysis data |
| Deliverables | Portfolio, automation with,, target by curriculum |
| Assessment method | Portfolio 30%, automation design 25%, 20%, education 15%, presentation 10% |